Testing hooks
Several different openings for the same product, so paid social can find the one that holds attention.
UGC-style ads
UGC-style ads with an honest build behind them
UGC ads work because they sound like a person, not a brand. Chitrio writes the script in the first person with a natural, spoken rhythm, puts an AI presenter in a small facecam bubble, and shows your real product photo on the product shots. It deliberately does not paste your product into an AI person's hands, because that is where AI invents details that are not true.
Free trial to start · the cost is shown before every render
Straight answer: UGC-style is a format, not a customer. Real reviews come from real buyers. Use this for creator-style explanations of your product, and never present an AI presenter as someone who bought it.
How it works
- 1
Describe the product
Upload the product photo and tell it what the product does, who it is for and what problem it solves. Only facts you give are used.
- 2
Get a first-person script
A scroll-stopping personal opening, the problem, trying the product, two or three honest surprises and who it is for. No ad-speak.
- 3
Render vertical
The presenter carries the voice, cutaways carry the product, captions carry the viewer with the sound off.
What people make with it
D2C brands
A steady supply of creator-style videos without recruiting and briefing a creator for every variation.
Marketplace sellers
A casual demo-style video that explains a product better than a list of bullet points.
Launches
A launch-week batch of short videos that each focus on a different benefit.
Regional versions
The same ad written natively in Hindi or another supported language for a regional audience.
Questions, answered
Is this a fake testimonial?
It must not be used as one. An AI presenter is not a customer, so do not present it as a real buyer's review, and follow your platform's and country's advertising disclosure rules.
Why is the product not in the presenter's hands?
Compositing an exact product into an AI person's hands is where AI tends to change the product. Keeping your real photo on cutaways keeps the product accurate.
Can I use my own face as the presenter?
Yes, if you upload your own portrait or have the person's consent. The presenter is lip-synced to the script.
Will the script invent results?
The script is instructed never to invent prices, specifications, discounts or results the seller did not provide. Always read it before rendering.
What length are UGC ads?
They are written short, with 15 to 25 words per scene, because this is fast vertical content.