For coaching institutes

Business automation for coaching institutes: enquiries, admissions and content

Admission season decides the year for a coaching institute, and most enquiries are lost in the same way: a parent asks about fees on WhatsApp late at night, nobody replies until the next afternoon, and nobody follows up after the demo class. Chitrio gives your front desk a system. Enquiries from your WhatsApp number and your Facebook and Instagram lead forms land in one CRM. AI drafts replies on fees, batch timings and courses from your institute profile, and a counsellor approves them with a tap. Follow-ups for demo classes and pending admissions go out on the days you choose. AI scores each enquiry against your rules, such as class, subject, location or batch, so counsellors call the right families first. The same workspace makes your admission reels, result posts and lesson videos.

Who it is for: For coaching institutes, tuition centres, test prep classes, skill academies and online course sellers in India that run admissions on WhatsApp and calls.

Free trial to start · the cost is shown before every render

Straight answer: The CRM and WhatsApp automation are in early access and are being switched on for workspaces in small batches; the video, course and reel tools are live for every account. Messages go only to students and parents who wrote to you or agreed to hear from you, and everyone can reply STOP. Check fees, dates and results in every reply and video before it goes out.

How it works

  1. 1

    Set up your institute profile

    Add courses, batches, timings, fee structure, location and your tone. AI replies and videos use this profile, so answers stay consistent across counsellors.

  2. 2

    Connect enquiry sources

    Connect your WhatsApp Business Platform number and admission lead forms, or import last season enquiries who agreed to hear from you.

  3. 3

    Let counsellors work the hot list

    Approve AI replies, follow up on demo classes on schedule, move students through stages up to admission, and see who needs a call today.

Chitrio features used

Named as they appear in the product, so you can find each one after you sign in.

  • AI TeamIn early testing

    A team of AI agents for your business: they plan, make and publish videos, answer customers and work your leads on a schedule, and anything public or paid waits for your yes. Build your own agents in plain words, chain steps into workflows, and get a weekly report of what each one did.

  • Course Builder

    A full video course from one description: training, onboarding, or lessons for customers.

  • Course ReelsIn early testing

    Turn one topic into a daily micro-lesson series: Day 1 of 7, 14 or 30, each a one-minute vertical reel that explains one idea with clean animated diagrams, word-by-word captions and a recap card, ending with a teaser for the next day. Pick from more than 30 looks, from blueprint and whiteboard to chalkboard, comic and neon terminal, in Hinglish, Hindi or English.

  • Business Autopilot

    Weekly marketing that runs itself, from one business profile.

  • Recording to notes

    Upload a call, meeting or WhatsApp voice note in Hindi, English or Hinglish. Get the full transcript and clear notes: summary, key points, decisions, action items with owner and date, follow-up questions and what the customer asked for. Copy it, download it, or add it to the lead in your CRM.

What people make with it

Fee and batch enquiries

A parent asks about fees or timings at 11 at night, and a correct reply drafted from your profile is waiting for the counsellor in the morning.

Demo class follow-up

Students who attended a demo get a reminder about the batch start date and the seats left, and the sequence stops when they reply.

Lead scoring for counsellors

Enquiries that match your target class, subject and location are marked Interested, so counsellors call them first.

Admission reels and results

Admission promos, topper announcements and faculty introductions in Hindi or English, sized for Reels and WhatsApp Status.

Lesson videos and course reels

Turn a syllabus into a video course or a daily one-minute lesson reel series that keeps your page active between batches.

Counselling call notes

Upload a counselling call and get what the parent asked, the concerns raised and the next step, attached to the enquiry.

Free course, recorded on the real product

Build and publish a video course with Chitrio

Syllabus from a description, on-screen teaching slides and code, quizzes, a course page and the students it brings.

Questions, answered

Can parents get replies in Hindi?

Yes. Parents can write in Hindi, English or Hinglish, and replies are drafted in the same language or the one you set.

Will the AI quote the wrong fees?

Replies use the fees and batches in your institute profile, and each reply waits for a counsellor to approve it by default. Keep the profile updated when fees change.

Can several counsellors share the CRM?

Yes. Assign enquiries to counsellors, set reminders for each of them, and see the full history of every student.

Can I make course videos for my students too?

Yes. Course Builder makes a full video course from one description, and lessons can also be made as short reels.

Does it work for online course sellers?

Yes. The same enquiry, follow-up and content tools work for online courses, workshops and webinars.

Related pages

Win this admission season on WhatsApp

Start free with admission reels today, and ask us to switch on the CRM for your institute.

Start free